The Ruta de la Plata shopping centre is the principal shopping district in Cáceres and offers a comprehensive range of shops and services. It is favourably located close to the town’s historical centre and major arterial roads, with good public transport connections. In some Spanish towns and regions, such as Cáceres and Extremadura, shopping centres are still in relatively short supply when considered in terms of retail area per 1,000 residents. One of the main anchors at the Ruta de la Plata shopping centre is an Eroski hypermarket, which has a sales area of some 7,500 m2 and is not owned by Corio. The centre also boasts a wide variety of fashion retailers, including two crowd pullers, Zara and Cortefiel, as well as the largest cinema in Cáceres.
Add to My report
Cáceres is situated in the region of Extremadura to the south west of Madrid.
Add to My report
Ruta de la Plata is the main shopping district in Cáceres; competition is limited to a few hypermarkets and the small shopping district in the town’s historic centre.
Add to My report
Fashion stores are the most frequently visited segment of the centre among all groups of users.
Add to My report
The Ruta de la Plata shopping centre is located in Cáceres, one of the main cities in the Extremadura region near the Portuguese border. Extremadura is a fairly rural region which is characterised by a low population density. Farming has traditionally played a major role in the regional economy, but today the services sector is steadily increasing in importance, with (eco)tourism growing particularly strongly.
Given the rural nature of the region, the catchment area covers a large area with a relatively small number of inhabitants - just over 150,000 - of whom around 90,000 live in the city of Cáceres.
Add to My report