365: Ankara, Turkey

Corio purchased the 365 shopping centre in Ankara in July 2007, and in May 2008 the centre opened its doors to the public. 365 is one of four operational centres in Corio’s Turkish portfolio, and is leased by the Corio Türkiye team. The supply of shopping centres in Turkey, in terms of area per 1,000 inhabitants, is still relatively low compared with more mature markets. In addition, there is a growing population and consumer spending is rising sharply, particularly in major cities. As a result, the supply of shopping centres has shot up in recent years, particularly in cities such as Istanbul and Ankara. This meant that 365 was delivered and leased at the same time as a number of other shopping centres in Ankara.

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Catchment area

The 365 shopping centre is located in Çankaya, a district to the south of the centre of Ankara.

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Positioning

In view of the large amount of retail area that came on to the Ankara market in 2007 and the first months of 2008, Corio Türkiye decided to perform an extensive survey of the needs of its primary catchment area to help define the shopping centre’s...

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Meeting place

Turkish consumers like to shop in modern shopping centres, and they also consider them to be a good place to meet up with family and friends.

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Change in range

Besides liking to shop in modern centres, Turkish consumers are also very keen on brands, provided they get good value for money.

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Promotional activities

Promotional activities and media attention are crucial in Turkey, and Corio Türkiye pays a great deal of attention to these matters.

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